SinfulColors is a nail polish brand, one of the top names in affordable nail polish. The company was created in 1991 in the United States by a team of visionary beauty experts. Their ability to anticipate the next "now" colors made an instant splash. In no time, SinfulColors spread its on-trend color appeal through retail stores and across the country. With vivid shades that pop, wow, flatter and inspire.
'King Kylie' Collection[]
After the wild success of her lip kits, Kylie Jenner has decided to expand her beauty empire to other products. WWD announced that Kylie has partnered with affordable polish line SinfulColors to launch King Kylie SinfulShine, a series of three limited-edition collections. The first one was released on February 26, 2016. King Kylie SinfulShine is a two-step system (color and topcoat) that mimics the look of gel lacquer. The first launch features 20 shades in precious metals and crown jewels colors, and each bottle costs a mere $3.
Launch Party[]
The launch party of the Sinful Colors "King Kylie Kyliedescope" Signature Collection by Kylie Jenner was held on February 16, 2016 in a business building in New York City during New York Fashion Week. There was a big surprise cake made as a nail polish bottle.
'Trend Matters' Collection[]
The second collection by Kylie Jenner for SinfulColors - 'Trend Matters' was released on April 1, 2016 and it's all about matte polish. It comes in two types: satin and velvet. There are 16 shades in pure satin mattes, which are mostly reds and neutrals. Two of Kylie's faves are Taupe Is Chic and Konstellation! The velvety demi-mattes are a little brighter and have some shimmer. There are 14 shades in this collection, and Kurtsey and I Klove You are another of Kylie's favorites!
'Denim & Bling' Collection[]
Kylie Jenner's third collection for SinfulColors - "Denim & Bling" was released on May 1, 2016. The 20 colors are a range of blues, glitters and matte textures. Two of Kylie's favorites are Kameleon and Karats of Kargo.
'#IAmMoreThan' Anti-Bullying Collection[]
In July 2016, Kylie Jenner and SinfulColors announced a very special collaboration - an anti-bullying collection of three limited-edition nail polish colors - Konfident, Kompassionate and Kourageous. Wearing blue represents your support to end bullying and that's why all the shades have sapphire flakes. When you rock these shades, you are showing your support to end bullying and proceeds go to stompoutbullying.org and LA LGBT Center.
Launch Party[]
The launch party of the limited collection was held on July 14, 2016 in Los Angeles, California.
Promotional Images[]
