Born in Tucson, Arizona, she comes from the Baldwin family. Her father is actor Stephen Baldwin and her uncle is Alec Baldwin. Her mother, Kennya Baldwin, is of Brazilian heritage. Growing up, Baldwin was home schooled.
Baldwin signed with Ford Models early in life and has done campaigns with Ralph Lauren, Brandy Melville, Topshop and French Connection. Baldwin has walked for such clients as Topshop, Sonia Rykiel, Moschino, Tommy Hilfiger and Philip Plein. She has appeared in magazines, including Tatler and LOVE. She has additionally appeared on the covers of Wonderland and Jalouse magazine. In 2015, Baldwin signed with Heroes Models.